![]() Being real with your customers in both your broader messaging across platforms and especially within a personal business holiday is absolutely a must. This cannot be overstated enough: do not try to fake empathy. Be authentic in your business holiday card messaging. Remember the tip about writing a novel: don’t. Definitely don’t write a novel about how gracious you are, but do highlight the work your company is putting into your community with a one liner. If you’ve made plans and are actively getting involved, make sure to let your clients know in the messaging of your business holiday card. Making an honest effort to get involved and help your community will not only benefit your company and the people in the surrounding communities (remember, we’re all in this together) but can also give your clients an additional reason to support your business during the 2022 holiday season (and beyond in 2023). More and more consumers consider the types of companies they want to support. It is very easy for consumers to see through the veil of faked empathy. Make your business holiday card message personal by addressing it to each individual person’s name, keeping the general tone close to your overarching 2022 holiday theme, and using a sign off that’s unique.Īll Business Holiday Cards Let your customers know you’re involved in the community this holiday season. This is especially important for online businesses where the human to human interaction is missing. The best gift that snail mail provides businesses is this ability to create a relationship with your customer base that isn’t possible via digital mediums. When we say personal, we mean the messaging itself. When we say generic - we mean the holiday in question (see the note above). A seasons greetings can be general enough with ‘Happy holidays’ or ‘Warmest Wishes.’ Keep your business holiday message personal. This way you’re not isolating any of your customers. ![]() Unless your company centers around a certain clientele and you know for sure all of your clients celebrate the same thing, keep it generic. Keep your business holiday message holiday-unspecific. Keep their attention long enough to let them know you’re grateful for their support throughout 2022 while still leaving enough space to offer your best holiday wishes. But avoid making your business holiday cards a novel. You may have a million things you’d like to share with your customers. You don’t want your recipients squinting their eyes in order to read your message. The more you write, the smaller the font will need to be. They tend to be smaller in size and so the length of the message should be composed with this in mind. We know the importance of staying consistent with your brand voice when it comes to communication and building customer relationships and we’re here to help you do just that with your holiday cards.Īll Business Holiday Cards Keep your business holiday message short. In this post, you’ll find everything you need to draft, edit, and finalize the perfect business holiday card message for your company. Whether you’ve made mailing business holiday cards a regular tradition or you’ve decided to start a new one this year, we’re here to help make your business holiday card messages work for you. That’s also particularly why we’re so excited about the holiday season - it’s the perfect time for everyone to soak up some extra cheer. And this year we’re especially excited to welcome the holiday lights and warmth that comes with it! 2022 hasn’t exactly been the smoothest of rides, but compared with the last few years… We’ll take it. Before we know it, the holiday season will be among us anyw ay. Thinking ahead of the game is what brought you success and preparing those business holiday cards ahead of time is always a wise choice. Already considering your business holiday card message for 2022? We can’t blame you.
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